The fastest-growing platform for embedded lending programs

We power embedded lending programs for the nation’s most trusted credit unions and banks.

embedded lending program platform
loanstar unified platform screens

One, unified platform. Your programs, your loans.

Interested in embedded lending but not sure how to get started? We make it easy with MerchantLinQ, a single platform that allows you to tailor your program, ramp up rapidly, and deliver high quality lending experiences to your customers.

icon configurable

Configurable to your goals.

Implement lending programs for any targeted retail opportunity—you define the size, sector, and risk.

Explore the Opportunities >

icon customized

Customized to your brand.

Build and strengthen your brand equity with a seamless and fully skinned embedded lending portal.

See the Platform >

icon customer centric

Customer-centered, just like you.

Enjoy a collaborative partnership to help you design, optimize, and deliver the program of your dreams.

Get to Know LoanStar >

A powerful win for you, your customers, and theirs.

How can the MerchantLinQ platform benefit you?

icon lenders


  • Diversify your portfolio
  • Access hard to reach consumers
  • Grow your account
icon merchants


  • Sell more services to more customers
  • Enhance service and loyalty
  • Empower customers with better financing
happy borrowers

The most trusted lenders trust LoanStar.

logo launch credit union
logo trumark financial
logo twinstar credit union
logo westerra credit union


In Annual Funding


Credit Union and Bank Clients


Merchant Relationships

You may also be interested in…

Ready to learn more?

Discover how businesses like yours are enhancing their services with MerchantLinQ.