The underperformance of many unsecured loan portfolios coupled with continued challenges with the asset side of the balance sheet have driven lenders’ risk tolerances downward. Because of these trends, lenders are now looking to the HELOC category. Due to their collateralized nature, HELOCs are naturally lower risk than traditional unsecured loans, providing lenders a shelter from risk.
Download the infographic to discover:
- The current factors that are driving the shift to HELOCs
- How these factors are impacting customers, merchants, and lenders
- How your institution can utilize HELOCs to reduce risk, diversify portfolios, and build lasting customer relationships